BRANDS ON BYCHANCE
ByChance gives brands native ways to enter the world of people — through identity, moments, discovery, events and places.
01 — WEARING
Become part of identity.
Your brand becomes part of someone’s identity — and visible to everyone who sees their card on ByChance.
When someone chooses to wear your brand, it becomes more than something they own. It becomes part of how they appear, how they're discovered, and what others associate with them.
ATTACHMENT FLOW
White SG Sprint Tee
Identity Choreography
San Gairo
462 people wearing it
San Gairo creates limited garments with an uncompromising focus on craftsmanship, material, and detail.
Each creation reflects a commitment to precision at every stage.
Welcome to the world of San Gairo
Commercial Impact
Why it matters.
Identity, Not Advertising
Your brand lives on a person's identity, not beside their content.
Persistent Visibility
Your brand remains visible wherever that person appears in nearby discovery.
Social Proof
People don't just hear that others wear your brand. They see it.
Contextual Discovery
Your brand is discovered through real people, real moments, and real proximity.
Curiosity Creates the Click
A visible attachment turns recognition into curiosity — and curiosity into a direct brand visit.
Your brand becomes part of the social graph — connected to the people who wear it, the moments they live in, and the people who discover them.
Don't just be seen. Be associated.
02 — RIGHT NOW
Be relevant in the moment.
Your brand becomes part of what someone is doing right now — not just what they like.
People move through different contexts throughout the day. ByChance lets your brand appear within those moments, when the context is naturally relevant.
Context Variations · Real-Time Shifts
The Person Stays. The Context Changes.
Right Now is not conventional advertising. Brands don't interrupt content with arbitrary ad banners — they appear because they naturally belong to what someone is doing at that exact moment in time.
Kansha
240 mCommercial Impact
Why it matters.
Contextual Relevance
Appear when your category actually matters to someone.
Timely Discovery
Reach people in the moment their attention is already aligned with your brand.
Real-World Signal
Connect your brand to what people are actually doing, not simply what they say they like.
Less Interruption. More Relevance.
Your brand becomes part of the experience instead of interrupting it.
Moment → Memory
The right brand in the right moment is more memorable than a generic impression.
Don't wait for attention. Show up when it matters.
03 — NEARBY BRANDS
Be the first brand they discover.
When someone is exploring what's around them, your brand can be the first thing they see.
ByChance gives brands a prominent place inside nearby discovery — putting your presence directly in front of people who are already exploring their surroundings.
People Nearby → Featured Brand → Brand Profile → Connection
In the real-time nearby feed, brands are surfaced at the highest visual priority — surrounded by real people discovering who and what is around them.
Automotive. Pet care. Education. Home & Living. ByChance isn't restricted to one type of business — every brand earns its place through local, real-time proximity discovery.
Commercial Impact
Why it matters.
First Impression
Your brand gets the first opportunity to earn attention.
High-Intent Discovery
Appear when someone is actively exploring what's nearby.
Native Visibility
Your brand lives inside the same discovery experience as people, places and activity.
Direct Exploration
One tap takes someone from discovery directly into your brand.
Local Presence
Turn geographic proximity into brand discovery.
Be where discovery begins.
04 — EVENTS NEAR YOU
Turn an event into a gathering.
Put your event in front of people nearby — and let them see who else is coming.
ByChance connects your event with people around it, giving them more than a listing. They can discover the event, see its time and place, find it on the map, and see who is already going.
Event → Date → Time → Place → People Going → Action
Your event isn’t just listed. It becomes part of what’s happening around people.
Launch it. Host it. Let people find it.
From a product launch to a private experience, ByChance puts your brand into the real-world moments where people gather.
San Gairo Music Festival Breakfast Sprint
An evening of sound, style, and spontaneous connections — where San Gairo brings its world to life.
Commercial Impact
Why it matters.
Local Discovery
Put your event in front of people already nearby.
Map-Based Reach
Your event has a real location, giving people a direct path from discovery to the place.
See Who's Coming
People can see who else is attending before deciding to join.
Social Momentum
Every person going makes the event more compelling to the next.
Discovery → Participation
Turn awareness into an actual decision to attend.
An event isn't just a date and a place. It's the people who show up.
05 — CONNECTION SPOTS
Turn your place into a destination.
Put your venue where people discover what's around them — and give them a reason to come.
ByChance connects your physical venue to nearby discovery. People can discover your place, see where it is on the map, see the people already there, and choose to be there themselves.
Place → Location → I’m Here → People Here → Connect
ByChance turns physical venues into living points of connection — bringing people to places they might otherwise never discover.
And more — Restaurants · Hotels · Retail · Studios · More
SG Café
📍17 Willow Lane · 0.6 km•Café
Commanas
📍42 Mercer Street · 1.2 km•Co-working
MuscleBar
📍8 North Avenue · 2.1 km•Fitness
Commercial Impact
Why it matters.
Local Discovery
Become visible to people already exploring nearby.
Map-Based Discovery
Your exact location becomes part of the discovery experience, creating a direct path from screen to place.
Real Footfall
Turn digital discovery into physical visits.
People Here
Show that your place has an active presence through the people already there.
Discovery → Presence
Someone doesn't just see your venue. They can find it, navigate to it, and become part of what's happening there.
From being on the map to being where people are.
GET STARTED
Build your brand into ByChance.
Explore how your brand can exist inside identity, discovery, moments, events, and physical presence.